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I looked in his eyes, but he failed his target – at least for that bygone year.

Time for reality checks;

 Few years ago banks did not lend money to me for investing in IT without having assets (called properties) as security. In these days many of us don’t qualify either, it is called “rent reliance”. Why is “rent reliance” so deadly? Because banks know firsthand that a landlord can’t enforce debts for unpaid rent or damage even with a tenancy order, an examination order, etc. And with the Residential Tenancies Amendment Act 2010 compensation claims are restricted to max 4 weeks rent, even more deadly you might assume. As a result money goes to off shore investments as discussed in many forums.

Who is next on the killer’s list?  I hope it does not sound critical.  But hey, when it comes to renting, investing and home ownership, the most vicious problems need to be resolved - right?

And something else, many landlords and businesses are facing the challenge of “social media hype”, true? Marketers promote their services to business owners who are looking for new ways to get their message out – saying it costs nothing, of course except time. Pardon me, six month of social media implementation - “time” costs nothing?

Well, I am close to complete our “social media projects”. Experienced - I would say the hardest part is getting started and the crucial part is staying on top of all the Facebook, Twitter , YouTube, etc maintenance issues. Social media – possibly a killer when treating it as another advertisement tool.

If you want information about e-marketing and learn from our experience (you do not need to repeat our mistakes made) - watch this space I keep you in the loop.

So, how about you - did you meet him?

As they say – you can’t start new, the new year always starts where the old one has ended. Good luck in 2011.

Klauster